Packaging Designed by
Mike Mullan Mike Mullan

Upper Pass Beer Company

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Upper Pass Beer Company Packaging Design
Upper Pass Beer Company’s packaging blends bold illustration with farmhouse authenticity. Designed by Mike Mullan, the label system unifies vibrant IPAs and seasonal releases through cohesive typography, layered landscape motifs, and expressive color palettes that reflect Vermont’s natural character while maintaining strong shelf recognition.
Upper Pass Beer Company Packaging Design
Expressive illustrations distinguish each brew
Upper Pass Beer Company Packaging Design
Consistent layout anchors brand recognition
This website uses a colour palette of 4 colours
  • #E7E9E8
  • #5DA6A5
  • #0F8257
  • #D6BD00
Technologies & Tools
Description
Team Behind the Design
  • Agency/Designer: Mike Mullan
  • Client: Upper Pass Beer Company
  • Category: Packaging — Food & Beverage
  • Location: Tunbridge, Vermont, United States
  • Project Brief: Develop a cohesive brand identity, an illustrated beer-label system, and supporting merchandise for Upper Pass Beer Company, reinforcing its farmhouse-brewery roots and distinct craft presence.

In beverage packaging design, flavor clarity must coexist with brand consistency. Upper Pass strikes that balance through a fixed layout and recognizable mountain symbol, complemented by vibrant, narrative-driven artwork unique to each brew.

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