Brave Packaging Seamlessly Merges Robust Build With Elegant Design
Time may fly but class is forever. As 2021 marked a whole decade since its inception, Brave Media decided to commemorate the milestone by rolling out some one-of-a-kind gifts to their clients, friends and family – those that helped build the brand.
One of the many things that bond the Brave team together is a good end-of-the-day beverage, so, with the help of the industry veterans, they set out to design 10 unique beer cans, each one representing a different member of their closely-knit team.
True to their name, Think Packaging ideated a convenient structural package to show these bad boys off! The end result?
Not only is a robust box fit to survive even the most temperamental couriers, but one that you’re sure to admire for a long time once it arrives.
It is strong, sleek and stylish, but it adds another “S” to the mix - it’s “secretive” since it doesn’t reveal Brave’s true intentions before it’s opened. It's precisely how packaging experts add an element of intrigue and secrecy to the unboxing experience.
If that’s not smart and seemly, we don’t know what is!
For the Brave and the Bold – Brave Packaging Design Offers a Unique Unboxing Experience That Lasts
Sometimes it pays to keep it simple. Although Brave packaging design isn’t intended for massive audiences it walks a fine line between conspicuous, head-turning and subtle.
Think Packaging didn’t need luxury foils, metallic finishes, complicated patterns or custom textures ruling the current box packaging trends to draw attention. Rather, the collaborative effort dared to reinvent the so-called “thinking outside of the box”, by mapping innovative paths within its confines.
In other words, the packaging is refined and simple as it doesn’t mirror the bear brand, or even Brave Media itself but rather a circle of individuals.
One needs to brave inside and shed the packaging’s ingenious construction and design to see what truly waits within. The evocative, all-caps tagline “10 years in the making” above the seal adds to the excitement, making the whole unboxing experience exactly that – an unforgettable experience!
Typography Combination and Custom, Mismatched Visuals Imbue Brave With a Unique Personality
The typography that sits on the packaging’s surface, as well as that within it, is a thing of beauty. Different font styles and sizes give Brave almost a tangible character.
What makes this packaging so impressive?
Brave borrows one key trait from the craft beer industry – emphasizing their brand and storytelling through visuals.
The choice of different, funky visuals that adorn each and every can and monochromatic aesthetic achieve the impossible – they showcase individuality while retaining the uniform appeal, or working in tandem, which is one of Brave’s core values.
It is unique, innovative and fun. It takes the idea of traditional cardboard beer packaging and turns it on its head. Plus, it reflects how branding agencies craft designs that capture attention, differentiate from competitors and communicate a brand's values. That, while maintaining a consistent and recognizable visual identity!
This dazzling display of singular talents and their seamless union makes a major difference, which is why Brave packaging design takes our Best Design award! Besides grabbing a cold one, that is.
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