Cetaphil

Standout Features:

• Sleek, dark-themed packaging
• Glossy finish
• Cyan color accents

Cetaphil's packaging redesign by Zach Parmer Portfolio ushers in a new, bold era for the beloved skincare brand.

A striking and unexpected choice, the sleek black color commands attention and exudes luxury and confidence. The glossy finish amplifies the packaging's allure. It enhances the packaging's aesthetic appeal while reflecting the brand's commitment to providing premium skincare solutions.

Conversely, strategically placed cyan accents inject a burst of energy and vibrancy. This cool, refreshing hue complements the black backdrop, creating a dynamic interplay with a nice pop of color. These details are a subtle nod to the brand's heritage, offering a modern twist on the familiar blue and green color scheme.