The Ginkgo-Focused Cuddly Skin Packaging Design Shows That Less Is More
Below the soothing ornaments lies a modern, minimal iteration of the ginkgo leaf, the brand and the product name. These elements are printed in bolded black, contrasting the lenient design atmosphere, and providing balance and focus.
But that’s not the only difference between the box and tube design. The box packaging is cardboard-like and appears grainy in texture, while the tube design has a glossier finish.
The font weight cleverly differentiates the brand name from the product name. The vital information and instructions on the side panels are presented passively, letting the viewer focus on the beautiful Ginkgo illustrations.
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