The Tiffany & Co. Packaging Design Flaunts Unique Blue Shade
Founded in 1837, Tiffany & Co. didn't always have the signature blue it’s known for today.
Founder Charles Lewis Tiffany selected the color for the cover of the first-ever Tiffany’s Blue Book in 1845, featuring the company’s annual collection of the most exquisite handcrafted jewels.
Since then, the color has become synonymous with Tiffany and Co. packaging. While the true inspiration behind the brand color is a mystery, many patrons consider the popularity of the turquoise stone in their jewelry designs as the reason.
Also known as robins-egg blue or forget-me-not blue, it is one of the most protected brand colors after being trademarked in 1998 for the company’s exclusive use. In 2001, the company started working with Pantone to create a unique shade to be reproduced and recognized worldwide.
In the world of branding, you may be wondering about the significance of choosing blue as your primary shade. Psychologically, blue is associated with purity, peace and propriety. Many businesses have selected it for being traditional, conservative and safe.
These are good attributes to associate with your own brand. That said, in any branding strategy, it's vital to consider the message you want to deliver to your audience. In Tiffany & Co.'s case, it's a good base to begin with. They also deliver a touch of elegance while keeping the look youthful and fresh with the light shade. These are sure to appeal to new generations for years to come.
Today, a box from Tiffany & Co. is unmistakable and remarkable from any distance. The patented Tiffany Blue, wrapped in a white ribbon, represents an established and world-renowned luxury jewelry retailer. Even without seeing what’s inside, your loved ones will receive a gift they can cherish for years.