The Tiffany & Co. Packaging Design Flaunts Unique Blue Shade
Founded in 1837, Tiffany & Co. didn't always have the signature blue it’s known for today.
Founder Charles Lewis Tiffany selected the color for the cover of the first-ever Tiffany’s Blue Book in 1845, featuring the company’s annual collection of the most exquisite handcrafted jewels.
Since then, the color has become synonymous with Tiffany and Co, among professional packaging agencies that mimic its palette and customers equally. While the true inspiration behind the brand color is a mystery, many patrons consider the popularity of the turquoise stone in their jewelry designs as the reason.
Also known as robins-egg blue or forget-me-not blue, it is one of the most protected brand colors after being trademarked in 1998 for the company’s exclusive use. In 2001, the company started working with Pantone to create a unique shade to be reproduced and recognized worldwide.
In the world of branding, you may be wondering about the significance of choosing blue as your primary shade. Psychologically, blue is associated with purity, peace, and propriety. Leading branding agencies often selected it for being traditional, conservative, and safe, but also Delphicly mysterious and evocative.
These are good attributes to associate with your own brand. That said, in any branding strategy, it's vital to consider the message you want to deliver to your audience. In Tiffany & Co.'s case, it's a good base to begin with. They also deliver a touch of elegance while keeping the look youthful and fresh with the light shade. These are sure to appeal to new generations for years to come.
Today, a box from Tiffany & Co. is unmistakable and remarkable from any distance. The patented Tiffany Blue, wrapped in a white ribbon, represents an established and world-renowned luxury jewelry retailer. Even without seeing what’s inside, your loved ones will receive a gift they can cherish for years.
The Tiffany & Co. Packaging Design Gives Complete Luxury Experience — For Free
The delicate yet distinct details can be the most defining traits of package design. The same applies to Tiffany & Co.’s iconic blue shade.
Each Tiffany package comes in a box with a white satin ribbon, a dainty suede blue bag and a matching paper bag. Every feature has become part of the experience of receiving and opening a Tiffany gift.
Since its inception in the early 1900s, the Tiffany blue box has been a dream for jewelry lovers, even before opening it and getting the gift inside!
It has become so iconic that the company had to release a statement clarifying they don’t sell the box alone. It is free with every purchase at their stores.
Tiffany & Co. Packaging Design Features Intricate Details That Stand Out
The Tiffany & Co box is a status symbol, from the blue paper bag and the signature box to the blue suede bag. Below are the fine details that all work together to form the iconic packaging:
- 1837 Blue is the custom blue shade Pantone created for Tiffany & Co.
- The luxurious “little blue box” was foil-stamped with the hand-drawn Tiffany & Co. logotype.
- The custom-made paper with a luxe matte material that feels thicker and smoother than most.
Pentagram has refreshed these details to breathe new life into the classic branding. While there’s more competition in the luxury jewelry market in the 21st century, there’s no question that Tiffany’s packaging is just as remarkable and exciting to see.
With this in mind, how can your branding guide the details you integrate into your packaging? Here are some points to consider as you prepare your product packaging design:
- Design packaging that supports your brand message
- Visually represents a unique attribute to your brand’s story
- Create a design that resonates with your ideal audience
- Buildable and adaptable to future iterations that can grow with your brand
- Flexible to potential material and social changes
Tiffany & Co. has been able to adapt to the 21st century with the shift to sustainable packaging materials, marketing strategy shifts to best meet their newer audience, and remaining true to their messaging of luxury and elegance while keeping up with the times and trends.
The Tiffany & Co. Logotype Completes the Elegant Package
It could be any similar blue packaging from a distance, but when you see the finishing touches of the Tiffany & Co. logotype, it presents the quality and authenticity that the brand aims to deliver.
Most brands built before the 20th century all employed a serif font, which benefits them in presenting a well-established, timeless and trustworthy organization. Below are some points highlighting the role that logotype plays in matching your brand identity:
- It represents your brand in tandem with your color palette and other visual elements
- It communicates your persona through the finest details
- It establishes visual hierarchy and balance through weight and style
- It contributes to your audience’s decision-making as they convey text
- It stimulates and grabs your audience’s attention
In Tiffany’s case, its logotype resembling a hot-metal typeface exudes the same classic elegance it did when it launched in 1837. When the brand’s audience gets a glimpse of the familiar typeface paired with the patented blue, it’s a highly recognizable combination from all over the world.
Tiffany & Co. Packaging Design Leaves a Mark of Affluence in the Jewelry Industry
Everyone looks forward to a box from Tiffany’s. With the care and attention to creating this award winning package design, customers will find as much love in every piece of jewelry they create.
Anyone who receives a Tiffany gift will surely treasure the whole package (jewelry piece and box combined) for a long time.
In crafting your brand identity and visuals, take your time and consider how your organization can grow and evolve. As much as a brand can be classic and timeless, it can adapt and change with the times, like Tiffany & Co. Check out our article on the best jewelry packaging designs.
