Ember & Beam

Standout Features:

• Minimalist packaging layout
• On-brand colors
• Simple yet distinctive design

Ember & Beam is passionate about creating candles, and this passion exudes through their minimalist packaging design with the help of Here and Now Creative.

The agency went for a box size that perfectly fits the product to avoid too much movement and possible damage when transported. On the outer box, the agency added short but sweet messages along with the product and brand name.

The color choice is also on-brand. Not only does it increase brand recognition, it also highlights important elements and influences how visitors feel about the product. The moss green color paints all sides of the box packaging design, making the white texts pop. This color encapsulates the brand’s vision of providing a refreshing and calming product.

Moreover, it’s important to note the balance of whitespace in this design. There are fewer elements present here considering the size, but everything works well in the final output. The minimalist approach draws attention more to the product tucked inside rather than the outer cover.

The simple and elegant design promotes usability and utility. And simplicity works well with Ember & Beam. These components contribute to the success of the brand. No elements distract visitors from the main purpose of its content. Also, the clean and fresh design makes it appealing and encouraging. That said, users and potential customers get a welcoming sense and become familiar with what the brand has in store.