Extra Istrian

Extra Istrian Packaging Design Analysis
Article by Mladen Milosevic
Last Updated: January 07, 2025

Standout Features:

  • Neon heart image
  • Dark theme
  • Textured typography

Who would’ve thought neon would look good on a bottle of olive oil? The designers at Make Creative Design Studio, apparently.

They nailed it in this label and packaging design for Extra Istrian, a Croatian extra virgin olive oil brand. They took the no-frills route on this product packaging: no over-the-top visuals, lengthy descriptions, and crazy colors.

The focal point of this design is the huge heart that took center stage with its bright green color on a pitch-black surface. And just like Extra Istrian bursting with flavor, the heart is oozing with green splatters, almost as if it’s beating.

The product’s net weight and variant indicator are the only things we see on the front. The designers did a great job of keeping the design clean but still with a masterful personality.

At the rear, consumers can find all the details they need about the product. They also added an embossed texture to the typography for that extra premium feel.

Overall, this ensemble is set to stand out on the shelf!

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Mladen Milosevic
Mladen Milosevic
Content Specialist
Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.
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