Standout features:
- Painting-style quality
- Visual play on beer’s namesake
- Tranquil color palette
Hop Hooligans is a Bucharest-based microbrewery founded in 2016 by three good friends who decided to produce their own bold recipes of high-quality craft beer. The packaging, designed by Diana Barbu, is infused with playful and cheeky elements, including fun and quirky stories about the brand’s name, as well as the name of every individual brew.
Machine Learning, their latest addition in a long line of beer brews, is also adorned with sharp and fresh illustrations.
What makes it stand out are somewhat abstract, painting-style elements that embody the machine learning name.
It calls to mind a rather particular branch of artificial intelligence based on the idea that computer systems can learn from data, identify visual patterns, and make decisions with minimal human intervention.
The packaging, however, adds that “human intervention” by uniting the “cold” technology with Kandinsky-inspired motifs that do not aim to accurately depict said technology, but rather its power and effects.
This merger makes the beer contained in the packaging look like the essence of intelligence and genuine inspiration.
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