Intention – Eudora

Standout Features:

• Embossed logo
• Simplistic, decorative font
• Increased spacing

Eudora wanted to attract the male audience through their new Intention perfume line. MAD Creative ensured that masculine power and seduction are portrayed on the minimal label design.

The robust body of the bottle is placed in the forefront, with a horizontal divider placed near the top – making the design resemble the male torso. The upper side features an embossed logo that addresses the power aspect grandiosely.

The lower, larger part contains an elegant black print typeface spelling out the product name in a serif font style with increased spacing. Below it lies a short, direct description of the target audience, telling us that the intention is made “for men.”