Ioanna Souflia is a jewelry designer based in Paris. Her designs are known for their contradicting elements, so Lyon and Lyon tried to implement that feeling into her packaging, as well. The result is a beautiful, contrasting design where minimalism meets bright bursts of color.
The geometric packaging design stands on its base, presenting a bold, clean container layout. The Ioanna Souflia logo sits prominently on the white background, while the base provides some more uniqueness to the overall feel.
Inside, the jewelry stands out against the white backing. Once the packaging is open, it’s becomes clear that the design is entirely meant to emphasize the product itself.
Fine jewelry deserves fine packaging. While other brands opt for boring, bland packaging, Ioanna Souflia wants the experience of buying her jewelry to begin as soon as you lay eyes on the packaging. The design is in-line with her work, and it helps to build her brand beyond just her individual pieces. Check out our article on best jewelry branding examples.
Ioanna Souflia - Fine Jewelry is a stunning packaging design in the Fashion & Beauty industry.
