Fairy Tale

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Fairy Tale Packaging Design
Article by Mladen Milosevic
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Standout Features:

  • Cursive typography
  • Dream-like design
  • Holographic foil

FairyTale is a fictional project concept of a sweet, fun, and dreamy Sparkling Tonic water. Emphasizing “dreamy,” the refreshing drink needed an ideal “dream catcher” to spin its tale. Enter Sazrella Studio!

The agency designed a striking aluminum can, printed using holographic foil technology, that creates a 3D, almost intangible image that continuously changes position and color depending on the viewer’s perspective.

Knowing that each Fairy Tale triumphs with a happy end, Sazrella made sure containers are 100% recyclable.

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Industries:
Food & Beverage 
Mladen Milosevic
Mladen Milosevic
Content Specialist

Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.

Follow on: LinkedIn Send email: mladen.m@designrush.com

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