The packaging design marries gorgeous typography with intricate and beautiful illustrations. The word “MADE” is in capital lettering with a white line striking through the heart of each letter.
The style of font looks like it was meticulously crafted like the meticulous coffee making process depicted in the illustrations. The lines of the font match the lines of the drawings. The cursive “Nitro Brew” adds a whiff of wisdom as if this coffee making process existed for hundreds of years before melting into modern coffee making evolution.
The letters are prominent. The best packaging designs command attention. We have to pull the consumer in. Give them a reason to pick the product up. They are like a character entering an enchanted forest in the universe of Avatar. Would the character be more likely to pick up a flower with a pulsating luminescent glow that lights up the forest floor, or a cold and plain brown tree stem?
The best package designs feature typography that is easy to read. Reader-friendly. Fonts that are clean like the one Kenny chose will not be ignored and, in fact, build that recognition of the brand.
What will the customer remember most? The product packaging. The way the brand commanded the craft of typography to delight their eyes before opening a portal into coffee heaven. The effort placed into the beautiful aesthetic of font that is worthy of their favorite product.
Typography communicates the importance of a product through information hierarchy. Different font sizes and types of font allow the audience to deduce the most important features of a product.
The flavor. The size. What makes the product unique from others. Why should they bother wasting precious time picking up your product? Do not tell them. Show them by wielding the power of typeface like Kenny Coil.
Made Coffee is a playful package design in the Food & Beverage industry.