The Minimalist Marc Jacobs Covert Packaging Aligns The Brand As A Modern Innovator
Marc Jacobs is a fashion designer with a brand of his own name. The Marc Jacobs brand produces clothing, accessories and beauty products to a wide consumer pool. It’s a brand that’s been going strong for 20 years, which is a testament to its adaptability.
Marc Jacobs is a brand that knows how to create captivating products for its audience and keeps modern trends in mind throughout the process — from conception to execution. And the Marc Jacobs Cover(t) Stick is the perfect example of a product that remains consistent in its identity from beginning to end.
The Marc Jacobs Cover(t) Stick is a makeup blender that brightens and neutralizes your complexion. And its name — mainly the covert part — is vital for its success.
It was created to be inconspicuous — you don’t immediately know what product this is and no one else will either. That’s exactly the point.
So to match this goal, the designers behind this packaging went with a clean, minimal and simplistic design that wasn’t too conspicuous or eye-catching. Instead, it’s understated and forgettable to emulate the services this product offers.
The outside packaging consists of a deodorant-like shape in the form of an oblong tube. The outside is entirely encased in a clean, bright white. A black dial sits at the bottom to allow consumers to slide up the formula. And the rounded case sits on top of the packaging in a similar, minimal way with the only identifier being the black Marc Jacobs wordmark.
This serene and peaceful packaging design emulates the modernity of the brand and further proves that Marc Jacobs is a full-functioning entity that does so much more than fashion and design — but is an innovator at all levels.
The Simple Package Design Matches The Product And Its Nondescript Offering
The Marc Jacobs Cover(t) Stick is a color corrector. The product used marbleized hues to help smooth lines and blend makeup. And much like the name of the product, this packaging is equally covert.
The name suggests this packaging should be a secret way of carrying makeup around. The designer’s task was to create something that breaks from the monotony of typical makeup packaging while keeping in step with the history and style behind the Marc Jacobs name.
The contrast of the bright colors inside the sleek, black-and-white packaging is very interesting. From the outside, the package doesn’t look overly exciting. Opening the container reveals a wave of color. Other than the Marc Jacobs name on the outside, there’s nothing to indicate what lies within.
With the color encased inside the packaging, it would be tempting for designers to try and force the makeup container to match that playful color. Instead, they stayed true to the name of the product and created a covert, nondescript packaging that should look at home on the counter or inside the handbag of anyone who purchases it.
The simplicity and cleanliness of the packaging really enhance the product and add a credibility to the product because it looks on the outside like it should when the makeup itself is on your skin.
The design is flawless, understated, and smooth. These qualities, attributed to the meticulous work of skilled packaging designers, lend the product an inherent excellence that does not require any fancy bells and whistles to captivate consumers. The proof of the product's quality is right there in the packaging.
But it’s so much more than a simple, minimalist package. It’s a packaging design that completely grabs hold of the identity of the brand and what it’s trying to offer consumers. This packaging keeps branding for the Marc Jacobs beauty line consistent and that’s vital for future growth.
Bright Pops Of Color Within Add A Playful Edge
The Marc Jacobs Cover(t) Stick is an innovative tool with an equally creative packaging. But the real excitement comes from the product inside which adds a much-needed pop of color and playfulness to the minimal packaging.
These color correctors use a marbleized coloring on the inside to brighten and smooth out lines on the face. And these marbleized patterns come in a variety of bright and captivating colors that elevate this design to a whole new level.
Of course, this color isn’t part of the packaging — it’s part of the product. But that doesn’t mean its inclusion wasn’t intentional. By placing these bright colors against such simple and clean packaging, the designers knew that they would stand out and make a statement.
And that’s the point.
The packaging works to put the product on full display which is what any good packaging should do.
For many cosmetic brands — like Glossier, CoverGirl and more — minimalism is a must-follow design trend. And there’s a reason for that — it’s elegant, timeless and unique. There’s a cleanliness that lets consumers imagine their own future with these products. That's why many branding experts lean into this style. They understand that the minimalist approach allows the product and its benefits to stand in the spotlight.
The simplicity of the packaging lets consumers create their own adventure and let their own inner beauty shine with the help of these products.
And it helps these products sell in fantastic ways.
These handy, happy products are here to save the day. And they are so inconspicuous that you can play it off like you never put it on in the first place.
What Is Marc Jacobs?
Marc Jacobs is an American fashion designer and he runs his own fashion line of the same name. He’s been in the fashion industry ever since he was a child, having grown up in New York City and working for a number of boutiques growing up.
In 1986, Jacobs started his first collection named with the Marc Jacobs label. From 1986 to 1994 Jacobs worked with Robert Duffy on a line together, but in 1994 the two launched Marc Jacobs International Company, L.P.
Every since, Jacobs has experimented with lines, styles and names. He’s worked with big-name celebrities and influential individuals, establishing himself as an iconic designer in the fashion industry.
Over the years, the Marc Jacobs brand expanded. It began as a menswear fashion line but has expanded to women’s fashion and beauty products.
Here’s a message from the Marc Jacobs brand:
After 30 years Marc Jacobs continues to unabashedly shape the boundaries of American fashion. The indefinable characteristics of his namesake label are the result of a certain unique, uncommonly frank and brilliantly outspoken perspective. Marc continues to explore the beauty in the unexpected and convey the luxury that exists in the everyday. At the core of the company’s values is his belief that we are each the star of our own movie, and through the joy of the ritual of fashion, makeup and fragrance, we can help further define our individuality and personality. Marc Jacobs continues to offer fashion and accessories through a broad spectrum of accessibility without compromising honesty and integrity.
This spirit and enthusiasm are evident throughout the Marc Jacobs products as well as its packaging. They capture a modern and fresh effervescence that has helped keep this brand alive and well in the industry.
This beauty packaging for Marc Jacobs Cover(t) is astonishing and it holds onto modern and clean aesthetics which shows the history that the Marc Jacobs brand has always hoped to promote.
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The Power Of Minimalism In Cosmetic Package Design
The packaging for Marc Jacobs beauty product -- Cover(t) Stick -- is a testament to the brand’s prestigious history and innovative spirit. It’s a brand that has seen extreme growth and has evolved in the two decades since its conception, but it hasn’t lost that effervescent spirit and authority.
These packages are small, handy and chic. They take on the shape of an egg and are created in a simple, monochromatic color scheme. These packages are the perfect little pocket-sized life-savers for any makeup enthusiasts that want products on the go.
But more importantly, they were created in a stunning, minimal way that hides their true purpose and identity.
This product aims to be covert, and this packaging matches that secrecy in its limited color use and minimal copy. This design really wants to hide — something different when we talk about beauty, even if we’re talking about minimalism.
It’s interesting to see a packaging look so bland and simple. But that’s also because the bright product inside stands at attention and demands to be seen when the cover is removed.
This is a creative packaging for a creative product, and it aligns the fashion and beauty brand as one that is modern, fresh and cool. It takes an otherwise simple concept and makes it ten times better. It’s a packaging that emulates the product inside and shows consumers exactly what they can expect without telling them directly.
And that’s a winning design if there ever was one.
