The Simple Package Design Matches The Product And Its Nondescript Offering
The Marc Jacobs Cover(t) Stick is a color corrector. The product used marbleized hues to help smooth lines and blend makeup. And much like the name of the product, this packaging is equally covert.
The name suggests this packaging should be a secret way of carrying makeup around. The designer’s task was to create something that breaks from the monotony of typical makeup packaging while keeping in step with the history and style behind the Marc Jacobs name.
The contrast of the bright colors inside the sleek, black-and-white packaging is very interesting. From the outside, the package doesn’t look overly exciting. Opening the container reveals a wave of color. Other than the Marc Jacobs name on the outside, there’s nothing to indicate what lies within.
With the color encased inside the packaging, it would be tempting for designers to try and force the makeup container to match that playful color. Instead, they stayed true to the name of the product and created a covert, nondescript packaging that should look at home on the counter or inside the handbag of anyone who purchases it.
The simplicity and cleanliness of the packaging really enhance the product and add a credibility to the product because it looks on the outside like it should when the makeup itself is on your skin.
It’s flawless, understated and smooth. It’s excellent and it doesn’t need any fancy bells and whistles to show consumers otherwise. The proof is right there in the packaging. And that helps it sell.
But it’s so much more than a simple, minimalist package. It’s a packaging design that completely grabs hold of the identity of the brand and what it’s trying to offer consumers. This packaging keeps branding for the Marc Jacobs beauty line consistent and that’s vital for future growth.