Standout features:
- Monochromatic
- Minimalistic
- Emphasis on “professional”
MIND THE HAIR is an innovative hair dye kit that offers both the recipe and ingredient proportions ready so you can do the work of the professional colorist yourself.
When designing the packaging, ORANGE-CIRCLE was guided by one principle – an alternative way to professional hair services, avoiding the traditional “way” of the hair salon.
After meticulous research, the agency designed a complete hair dye kit appropriate for the colorist to mix up the hair dye recipe easily and quickly for use.
Their focus was to offer more than “just” a high-level hair dye kit. In fact, it also:
- Keeps colorists working from home
- Allows each colorist to reflect their unique character on the kit
- Offers extra hairdressing service and flexibility
The packaging itself embodies these professional features by adopting dominant minimalist trends. Its outline also calls to mind something like surgical tools, which clearly communicates the high level of professionalism needed.
