Standout Features:
- Instagram-inspired layout
- User-generated graphics
- Clean and relatable feel
Advertising and design agency Jekyll & Hyde pulled off an interesting campaign for a pet shampoo brand, Mitch&Me. The partnership turned out to cultivate one of the most distinctive marketing strategies around the globe.
The agency introduced a new way of product packaging. As the brand’s co-founder would put it, this campaign transcends advertising, design, and packaging. It’s a reflection of time.
This is where the customers play a role for the brand. They take part in a campaign that integrates social media posts and product labels. The strategy serves as a two-way street for both the business and its consumers.
Followers of Mitch&Me’s Instagram account got a chance to be part of the packaging. The concept calls for user-generated images showing pet owners playing with their pets. These images are displayed on the shampoo bottles while adapting an Instagram-inspired layout. The clean and white background gives it a relatable feel, while the UGC images provide a customized feel for the product.
Given the popular trend of people taking funny, creative, and lovely photos of their beloved furry companions, the agency incorporated these images on the label, adding an organic approach to the brand.
This campaign hits two birds with one stone: developing a unique way to market the brand and urging the customers to buy more to be featured. Check out the best animal rescue apps and website designs.
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