NASOMAR

Standout Features:

• Charming seahorse illustrations
• Continuous wave motifs
• Informative, straightforward iconography

NASOMAR, a nasal hygiene product line, aimed to modernize its visual identity while maintaining a connection to its current image. GMA Creative Firm achieved this with a packaging design that merges charming visuals and practical elements, ensuring it resonates with users while effectively conveying the product’s benefits.

Charming seahorse illustrations are at the core of the design, imbuing NASOMAR with a unique personality. The use of seahorses, often associated with grace and tranquility, embodies calmness and friendliness, reflecting the gentle and soothing nature of the product.

Beneath the seahorse illustrations, continuous wave motifs, already present in the brand’s visual universe, flow seamlessly across all sides of the packaging. These patterns evoke the fluidity and purity of water, reinforcing the product’s association with cleanliness and nasal care. Additionally, the repetition of the wave motif creates a sense of rhythm and movement, adding visual interest to the design.

To enhance usability, the packaging incorporates clear, straightforward icons that explain the product’s benefits and provide easy-to-follow instructions. This design choice ensures information is accessible and immediately understandable for all users, reinforcing NASOMAR’s commitment to user-friendliness and product efficacy.