Numood

• Agency: Poppy Design
• Client: Numood
• Category: Packaging Design — Beverage
• Location: Yeovil, United Kingdom
• Project Brief: Design packaging that enhances shelf appeal and clarity through modern visuals and intuitive flavor communication.

Numood elevates its packaging with a clean, contemporary system that moves away from the heritage-led cues common in the category.

This beverage packaging design uses modern fruit graphics, bright color accents, and a refined wordmark where the transition from the “m” to the “o” forms a subtle leaf in negative space, linking the brand to natural ingredients without relying on obvious visual clichés.

Juror Andrea Owsinek-Brucker noted the design’s capacity for immediate shelf-level impact:

“Vibrant bold graphics and pleasing color pallet create instant recognition of product and choices.”