Standout features:
- Traditional design
- Striking heraldry
- Premium feel of the product
Czech beer has become a synonym for top quality, and rightfully so. Czech beer brands have strong potential to perform well in the premium segment of export markets. Pardubicky Pivovar, one of the most renowned local brands takes great pride in the Moravian malt, quality water and hops of Žatec used to produce its signature brew.
Quality, however, needs to be reflected in the packaging design and Cocoon made sure to deliver only the best. Each Pardubicky bottle reflects the unique origin and the beer's noble character.
The agency developed an attractive and relevant brand identity, opting for a traditional logo, illustrated golden scroll, and striking typography. The end result lodges itself in consumers' collective memory effortlessly and gives away the impression as if it was always there to begin with.
