Pure Love Dog Food

Standout Features:

• Attractive color palette
• Soft and rounded typeface
• Cardboard-like container

Pure Love Dog Food produces the best raw dog food today. It’s a business venture that aspires to share the benefits of raw dog food with your beloved pets.

Special products like these need special branding. Good thing ROYALTRI, a web and branding agency, was ready to deliver. This collaboration gave birth to a packaging design that mirrors the idea of pure love for pets.

Essentially, the naturalistic approach resulted in an impressive brand identity. The dog food is packed in an eco-friendly container with different labels for each variation. Its colorful labels are attached to the lid of the container. Looking at them side by side reminds us of a box of crayons. It instantly captures plenty of attention without looking too sophisticated.

The light brown cardboard-like container thrives under the color palette. The design agency used red, orange, yellow, blue, purple, and green labels that match each flavor. If this works well with products you see in the groceries, ROYALTRI shows us that it can adapt to the pet owner market as effectively.

Also, the subtle illustrations of various vegetables act as a frame around Pure Love’s logo, adding to the packaging’s aesthetics.

Lastly, everything is typed in an elegant white font color that adds a lighter feel to the label. The agency used a soft and rounded typeface that does well in highlighting the product features.