Standout Features:
- Innovative construction
- Symmetrical design
- Custom typography
"Sugarf" is a Japanese sweets brand based on the theme of Nagasaki’s world-renowned "Sugar Road”, the birthplace of sugar culture. "Sugar road" refers to the sugar unloaded at Dejima in Nagasaki, the only point of contact with foreign countries during the Edo period, the dusk of the Samurai era.
The Nagasaki Kaido Road goes from its namesake through Saga to Kokura and eventually to Kyoto, Osaka. It was called Sugar Road because it was used as the main route for confections transport over centuries.
Sugarf’s packaging, designed by SUKEDACHI DESIGN, aims to untangle said route, personify it, and neatly pack it into a sweet and colorful present. It is adorned with a sweet mascot, the fairy “Sugarf” who loves seeing and inspiring happiness. In the story Sugarf doesn’t usually go out in public, but rather makes yummy goodies in secret, sharing sweet journeys with people to redefine the meaning of Sugar Road.
The character expresses the full story within the packaging itself. Once you open it, the design explodes, enticing sweet tooths to keep it long after munching on its contents.
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