Sweet William Designs

Standout Features:

• Pastel grey labels
• Playful dog illustrations
• Rounded sketchy typography

Samantha Thorley's packaging design for Sweet William Designs' candle series merges artistry with eco-conscious values.

At the heart of the design are Thorley's charming key-line dog illustrations, each one capturing the unique personality of its corresponding scent. Plus, these heartwarming drawings align with the vegan, 100% natural, cruelty-free, and plant-based product nature!

The labels, in pastel grey hues, exude warmth and care. These subtle colors reflect the candles' gentle and nurturing qualities.

The accompanying sketchy fonts with loose lines and unpredictable shapes enhance the packaging's personality, adding a touch of whimsy and character. They complement the illustrations and reinforce the product's handmade, artisanal feel.