Samsung Shows How To Elevate A Packaging Design Through Wooden Accents
Based in New York City, Imagemme focuses on creative branding and developing innovative packaging designs.
They partnered with Samsung, a South Korean multinational electronics company, for the Galaxy series packaging design. Coming from a well-exhausted motif, Samsung needed a design makeover.
And Imagemme lived up to the challenge.
What sets Samsung's packaging design apart from the usual designs in the mobile technology market are the fine wooden accents that effortlessly position the brand as elegant and high-end. From the get-go, this assures customers that they are getting only premium quality products – from the packaging material to the contents of the box.
A variation of this packaging comes in a square instead of the usual rectangular box.
A white paper wrap-around holds the three-layer packaging intact. Starting at the top-most layer is a corkboard cover, followed by a detachable layer containing the unit, then the Samsung cover placed at the bottom.
This aesthetic gives a more natural vibe, while still carrying Samsung’s luxurious branding that consumers from all over the world are very familiar with.
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