Standout features:
- Two distinct sections
- Line forming faces
- Prominent logos
When two renowned wineries with an extensive wine portfolio and a multitude of awards combine their efforts, there’s little doubt that the result will be special and unique. When it comes to creating a design for the label of this particular union, a unique series of blended wines from the Romanian Lilac winery and the Moldovan Castel Mimi, 43oz focused on creating a label that would reflect both the product’s dual origin and contemporary character.
The main idea of Tandem packaging design is the concept of terroir and topology. The white field of the label combines two different regions - Romanian Transylvania and Moldavian Codru into a general topological map, indicating the grapes’ place(s) of origin.
At the same time, these sections are organically separated by the symbol of a winding river, symbolizing the border river Prut, which in turn forms the silhouette of two human profiles. As a result, all graphic elements are combined into a single picture, telling a story of two unique visions, combined with the scope of creating a singular extraordinary experience.
