The Middle

Packaging Designed by
Chapple Design
922
The Middle Packaging Design Analysis
Article by Mladen Milosevic
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Standout Features:

  • Typewritten typeface
  • Silhouette images
  • Secure lids

Chapple Design created this aesthetically pleasing packaging design for a beverage brand that appeals strongly to the younger demographic, thanks to the pastel colors and classy black and gray palette.

The typewritten font style gives the design character, while the plants' silhouettes at the bottom exude a fancy image. The packaging also features a secure lid, guaranteed to prevent spills.

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Packaging Designed by
Chapple Design
922