Girl Beer

Girl Beer began as a packaging design assignment by Amanda Coppeti and evolved into a full brand concept rooted in empowerment. The intentionally literal name makes the product instantly relatable, while bold typography subverts traditional beer aesthetics. 

Across packaging, posters, and social content, the system creates a playful, confident visual language that reframes beer as welcoming and community-driven.

Amanda Coppeti is a Brazilian-born, U.S.-based graphic designer and art director with a dual BFA in Communication Design and Advertising. Her work blends strategy and storytelling through bold color, layered texture, and expressive branding across agency, studio, and freelance projects.