Standout Features:
- Rugged masculine color blocking
- High-fidelity product visualization
- Premium iconography and informational system
Design Único was tasked with creating the packaging for Tramontina Barbeque, a heritage-rich brand known for its quality kitchenware. The design is a bold and sophisticated look for a modern barbecue toolset.
The packaging uses a bold, triadic color system. A dominant black background is accentuated by a deep oxblood red and a royal blue.
Crisp white typography is used for contrast, and subtle, distressed stenciled textures are overlaid.
Each face of the retail packaging design prominently features ultra-sharp, photo-realistic renderings of the knives and forks inside. T
These are complemented by lifestyle food photography, including juicy lamb chops, peppercorns, and wooden cutting boards for appetizing context.
This focus on high-quality visuals is a direct appeal to the senses. A 2018 study by Perez confirmed that appetizing depictions can significantly elevate a consumer's perception of a product's taste and value.
On all sides of the packaging, you'll find a consistent grid of custom iconography that presents the product's technical benefits. T
These icons are rendered in clean, gold-toned lines over a matte black background, which creates a very premium feel.
This icon set communicates the key selling points, like being dishwasher-safe, in an instantly scannable format. The five-year guarantee and Brazilian manufacturing seal also add a layer of credibility.
Design Único's work is a perfect example of audience-centric design. From the bold, masculine colors to the focus on meat, wood, and fire, it's perfectly calibrated to resonate with the target demographic of barbecue connoisseurs.
A great package design doesn't just look good on a shelf. Its entire visual language should be perfectly calibrated to connect with your target audience.
That's why brands turn to expert partners, and our team has ranked the best agencies worldwide to make finding them simple.
Visit our Agency Directory for the Top Packaging Design Companies, as well as:
Our design experts also recognize the most innovative design projects across the globe. Visit our Awards section to see the best & latest in packaging design.
