A-dam’s Underwear Packaging Comes With A Clever Connection To The Past
A-dam is a men’s underwear brand dedicated to matching men with the underwear that makes their day.
It's the first thing you put on every morning and the last thing you take off. Exactly. We're talking about your underwear. Underwear is underappreciated. While the right pair of undies can make your day. That's why our designs are made to fit your character and our fits are cut for your comfort. Because it's what's on the inside that counts. We understand. We're A-dam Underwear.
Everyone wears underwear — it’s the first thing you put on in the morning as their website states. But so many people take it for granted. That’s why A-dam is taking a stand and creating underwear from GOTS certified organic cotton, free of pesticides and chemicals. These locally-sourced boxers are made by hand and are made by people who are paid fairly.
This brand has a strong commitment to the environment and to people. They are an honest and helpful brand that does everything they can to make sure they are giving back and providing the best products for all people.
This underwear brand was founded by five friends in Amsterdam in 2014. That’s where the name comes from A-dam is how locals colloquially refer to their city. But it’s also a reference to the first-ever person who needed underwear — remember the Adam and Eve story? Exactly.
Their logo follows the same pattern — it’s made up of a fig leave — much like what the original underwear must have been.
This brand loves to be clever and cheeky, and they do it in their packaging, their logo and their name. They’re an innovative and exciting brand that likes to play around and have fun.
This package design is silly, edgy and fun. It’s stunning, bright and in your face.
A-dam’s Clean Packaging Excites Customers With A Modern, Playful Twist
Underwear itself is almost taboo — but everyone wears it and everyone needs it. And the A-dam brand likes to be edgy and provocative in all areas, not just its products.
But first, let’s talk about the cleanliness of these underwear boxes. They are thin, bright and clear. These boxes are made up of a matte white background with simple, tiny black copy.
Clever, but minimal, illustrations appear on the front — in the form of a fig leaf for the logo and a pair of boxers to notify consumers about the type of underwear within.
There’s a modernity to this minimalism. Typography is small and slight, and the color is kept to a minimum — the main colors are black and white with tiny pops of coral coloring which call back to the brand’s overall identity and color palette.
On the back, there’s the brand message and “About Us” section which adds a personality and a flare to remind consumers of the brand’s values.
It’s informative, simple and effective.
But once you start opening this design, it comes to life.
At the bottom of the packaging, on the shelf where you pull out the underwear, is the phrase “‘If you’ve got balls.” This is provocative, edgy and almost standoffish. But it makes a statement and it pulls you in.
And when you pull out this shelf, you’re met with an even bigger surprise.
Hidden beneath the underwear of choice is a colorful and illustrative design. It’s always changing, as the brand invites local designers to come and show off their talent. But it’s always fun, eye-catching and creative.
The design takes up the entire inside of the design and is a wholesome and altruistic way for this brand to promote local artists. It’s engaging visually and engaging emotionally.
It gives the brand a personality and a heart that can’t be ignored.
A-dam’s Fun And Flirty Packaging Design Balances Simplicity And Creativity
The A-dam men’s underwear brand is clever, crafty and unique. The creative brains behind the company play with design, wording and packaging.
This brand uses its history and heritage to its advantage. The logo and brand name have a deeper meaning that is extremely creative, exciting and fun, and it’s obvious that they’re a brand that cares.
The packaging design for this underwear is clean, bright and sleek. It’s modern, fresh and fun. Simple typography, clean shapes and geometric layout make this packaging stand out. But it’s when you remove the underwear that you’re met with a colorful surprise.
The company invites local graphic designers to create exciting masterpieces to make up the inside of this packaging every few weeks to keep the designs bright and fresh. And it adds a playful, wholesome and friendly vibe to the design and to the brand.
This simple, modern and minimal packaging ties the brand together as a whole and is an effective design for a brand selling quality, quirky underwear.
