Standout Features:
- Rebranded contemporary packaging
- Artisan-quality visuals
- Clean and simple layouts
With its distinct and iconic flavors, Valls has a long history of “refreshing the summers of Mallorca” since 1929 – until it closed down several years ago.
But now that it’s back with more delectable flavors to offer, design agency weareyellow breathed new life into its branding strategy. Exhibit A: this innovative yet nostalgic packaging design.
While introducing new looks, the designers stayed true to the heritage by keeping certain elements of the original logo and brand colors.
The iconic penguin illustration serves as a distinguishable visual element that the local demographics can instantly connect with. Also, the red and beige color palette has been associated with the brand for generations, so it’s a smart move to keep it.
As for the actual packaging presentation, the ice cream cones are wrapped in brown paper bearing the brand name and penguin stamp for an extra brand recall. The same goes for the ice cream scoops served in cups – they feature a minimalist design that puts more focus on the brand and its artisan quality.
