Wild Island Gin’s Colorful Packaging Design Draws Inspiration From The Deep Blue Sea
Wild Island Gin is a botanical gin distillery located on a Scottish Isle — the Isle of Colonsay. They use island influences and botanicals to create a gin that embodies the spirit and character of their home on the sea.
In 2017, the distillery won the Gold Medal in the contemporary gin class at the International Wines and Spirits Convention. This win further solidified the brand’s consistency, dedication, and excellence in creating exceptional gin with island elements.
The brand began working on their second Autumnal edition gin and turned to creative agency Thirst Craft to help them create a package design that was as compelling and imaginative as the gin itself. Thirst Craft is an agency known for creating superb packaging designs for alcohol products ranging from beer to vodka and everything in between.
The latest addition to the Wild Island Gin roster is called Sacred Tree.
According to the gin makers, this Gin is a testament to Scottish heritage and culture:
Wild Island ‘Sacred Tree’ Gin uses an array of carefully selected Autumn fruits, including brambles hand gathered on the island, added to a composition totalling 22 individual botanicals to create an incredibly complex, ripe fruit, spicy-sweet contemporary London Dry style gin. The ancient Scots observed a ‘sacred tree’ calendar of which the bramble vine was one representing the month of September. It was during the month of September that the fruits were gathered and it is the bramble to which the distillers are giving prominence due to its predominant character.
Using botanicals like bramble, redcurrants, rosehip, elderberries, rowan berries and crab apple, this sinfully delicious gin makes use of local flavors to create a gin that packs a mighty punch — so their packaging needed to match that vivacious spirit.
The result was a package design with aquatic design elements and subtle simplicity that added excellence to an already delicious gin.