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  • Beth Comstock

Beth Comstock

  • 2,186
Beth Comstock Gorgeous Print Design
Article by Rizza Del CastilloRizza Del Castillo
Last Updated: January 07, 2025

Leta Sobierajski—a New York Based Designer, produced a print design for Beth Comstock that is breathtaking. Before we dive in to why this is an example of best print design, who is Beth Comstock?

Beth Comstock, simply put, is brilliant. She is a writer that is putting a dent into the world of technology and business by focusing on the emergence, a period in the near future where the way humans interact with technology will change us forever. Talk about intriguing. Beth is inspired by the ideas at the intersection of design and technology. Much like us!

More than a writer, Beth was also the first woman to serve as vice chair at General Electric -- and continues to serve today.

Leta Sobierajski’ and Wade Jeffree’s goal was to craft a branding identity that embodies Beth’s ideas of change, innovation, evolution and emergence. Those are the four categories that make up Beth’s thinking. The best print designs always use storytelling from the company or subject within their designs.

Beth Comstock Vivid Print Design

Most technology companies utilize a shade of blue within their branding. Leta and Wade did not want to use blue as their main representative of Beth. Instead, they chose an organic color palette that highlight each of the five elements of her thinking.

3D illustrations were created by George Stoyanov and the photography by Scottie Cameron. These images feature a pink background to pay homage to female empowerment. They show common elements used in design, and tools that represent technology. A sphere fitting into a perfectly curved notch in a piece of wood represents form and function in design and humans using tools to improve objects and make them work.

Beth Comstock Colorful Print Design

Here we see a manuscript written by Beth titled “Beth Comstock: Minds and Machines. The Art of Transformation.” The clever cover includes Beth’s initials, about to separate like the cells do in the process of mitosis. This pays homage to the history of Beth, as she holds a Bachelor degree in Biology from The College of William and Mary. Perfect use of history in best print design.

Beth Comstock Print Design

Beth’s name is in all white lettering and fits among different shapes and symbols. Blocks and wiring and a plant leaf representing biology all convey the character traits of Beth Comstock.

Beth Comstock is a colorful print design in the Arts & Recreation and Professional Services industries. 

  • 2,186
  • Industries:Arts & Recreation Professional Services 
  • Types:Signs 
Rizza Del Castillo
Rizza Del Castillo
Content Specialist
Rizza Del Castillo leverages 15 years of expertise in crafting content that educates, informs, and provides actionable insights. She has published 100+ pieces, with many achieving first-page rankings on search engine results, for online creative marketplaces and renowned brands like Zing Toys, Stikbot Channel, crowdspring, and MemberPress. Currently at DesignRush, she harnesses her diverse experience and a dash of geekery to create content on web, app, video designs, and more.
Follow on: LinkedIn Send email: rizza@designrush.com

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