Leta Sobierajski—a New York Based Designer, produced a print design for Beth Comstock that is breathtaking. Before we dive in to why this is an example of best print design, who is Beth Comstock?
Beth Comstock, simply put, is brilliant. She is a writer that is putting a dent into the world of technology and business by focusing on the emergence, a period in the near future where the way humans interact with technology will change us forever. Talk about intriguing. Beth is inspired by the ideas at the intersection of design and technology. Much like us!
More than a writer, Beth was also the first woman to serve as vice chair at General Electric -- and continues to serve today.
Leta Sobierajski’ and Wade Jeffree’s goal was to craft a branding identity that embodies Beth’s ideas of change, innovation, evolution and emergence. Those are the four categories that make up Beth’s thinking. The best print designs always use storytelling from the company or subject within their designs.