Leta Sobierajski—a New York Based Designer, produced a print design for Beth Comstock that is breathtaking. Before we dive in to why this is an example of best print design, who is Beth Comstock?
Beth Comstock, simply put, is brilliant. She is a writer that is putting a dent into the world of technology and business by focusing on the emergence, a period in the near future where the way humans interact with technology will change us forever. Talk about intriguing. Beth is inspired by the ideas at the intersection of design and technology. Much like us!
More than a writer, Beth was also the first woman to serve as vice chair at General Electric -- and continues to serve today.
Leta Sobierajski’ and Wade Jeffree’s goal was to craft a branding identity that embodies Beth’s ideas of change, innovation, evolution and emergence. Those are the four categories that make up Beth’s thinking. The best print designs always use storytelling from the company or subject within their designs.
Most technology companies utilize a shade of blue within their branding. Leta and Wade did not want to use blue as their main representative of Beth. Instead, they chose an organic color palette that highlight each of the five elements of her thinking.
3D illustrations were created by George Stoyanov and the photography by Scottie Cameron. These images feature a pink background to pay homage to female empowerment. They show common elements used in design, and tools that represent technology. A sphere fitting into a perfectly curved notch in a piece of wood represents form and function in design and humans using tools to improve objects and make them work.
Here we see a manuscript written by Beth titled “Beth Comstock: Minds and Machines. The Art of Transformation.” The clever cover includes Beth’s initials, about to separate like the cells do in the process of mitosis. This pays homage to the history of Beth, as she holds a Bachelor degree in Biology from The College of William and Mary. Perfect use of history in best print design.
Beth’s name is in all white lettering and fits among different shapes and symbols. Blocks and wiring and a plant leaf representing biology all convey the character traits of Beth Comstock.
Beth Comstock is a colorful print design in the Arts & Recreation and Professional Services industries.
