Branch Creative's Prints Use Bright Color To Grab Customers' Attention & Make An Impact
In a creative business, it’s crucial to have impressive and thoughtfully branded material; it's a clear indicator that a company will take the same care in creating the same experience for their clients.
Stationary materials have creative flexibility -- they can come in unusual shapes, or be made with unique paper and printing techniques. Interesting stationary can also be achieved through clean and striking typography. Branch Creative accomplishes all of this.
Branch Creative is an industrial design and branding agency in San Francisco, California. It works with a lot of big-name clients and creates stunning identities and collateral for them.
But in order to show off your creativity to your clients, you need to be able to create your own pieces that show your ingenuity and strengths.
Branch Creative does so with a host of print materials including captivating and impactful business cards.
A business card should be like a handshake -- firm, meaningful, and engaging, and the embossing on these Branch Creative business card creates a memorable tactile experience.
But what ties all of these designs together — from business cards to letterheads and pins — is the very bombastic coloring.
The color is unmistakable and unmissable — yellow is a high-energy color and gives the impression of a very friendly and personable experience with Branch. Combined with white and black, this striking stationary has plenty of contrast.
There’s a mood and a personality when it comes to color — especially colors like yellow. They are full of energy and life and excitement. They exude a creativity and a feeling of warmth that is welcome and inviting.
And in this instance, they grab attention and demand to be seen — showing clients right off the bat that this agency knows a thing or two about design and branding.

Branch Creative’s Innovative Logo Design Captures The Brand’s Personality
Living on these print materials are a number of subtle design elements in the forms of letters, words and images. There is a simplicity and a minimalism here, and that helps the logo really jump from the pages.
The Branch Creative logo is extremely creative. The simple letters "B - C" with a straight line indicating a 'branch' subtly convey confidence. The logo is repeated on the back of the stationary in an almost scientific, methodical way. It’s very straightforward and eye-catching, created in a black, sans-serif font and bolded to ensure that anyone that looks at these prints notices the symbol. It’s innovative and creative but gives off a very palpable authority that gives viewers a taste of what the agency is all about.
Logo design is important. It’s the visual marker of a brand and is oftentimes how a brand is remembered. And here, with such a clean, simple and captivating logo, Branch Creative is letting viewers know who they are, what they’re about and how their passionate spirit is infused into all aspects of their work.
It’s clinical, yet creative. It’s simple, yet full of meaning. It’s the perfect combination and we can’t get enough.
This logo is extremely successful, and the designers made a smart choice in using it as one of the main focal points of its print designs.