Standout Features:
- Elegant envelope architecture
- Human-centered images with asymmetric composition
- Handwritten letterform and a signature closure
Centro Forabosco Govi, a premier dental and aesthetic clinic, employs its print design to make its clients feel reassured and to provide them with information.
ABC Studi crafted this editorial suite to convey warmth, trust, and the clinic's advanced medical care with a focus on calm, patient-centered settings.
The print suite is introduced via a sophisticated white envelope with an intricate die-cut flap system. A deep reddish circular sticker, functioning as both a seal and a logo, provides a bold focal point.
It's functional packaging while still being elegantly personal.
Within the print materials, full-bleed photos capturing genuine interactions and emotional exchanges are paired with discreet blocks of sans-serif text.
The asymmetric, grid-style image composition between the two pages provides plenty of context, highlighting the brand’s intimacy and patient trust.
The design thoughtfully includes a handwritten letter, rendered in authentic pen strokes. In the typically formal medical sector, this message profoundly humanizes the institution.
Indeed, research indicates that handwritten typefaces elicit a 'perceived human presence,' enhancing personal connection. Couple this with the large signature on the front of the letter, you get a print design that’s highly personal.
This catalog print suite highlights how design choices rooted in empathy and warmth can redefine a clinic's brand experience.
In other words, moving beyond formality towards a more humanistic visual language can significantly differentiate your brand and foster deeper relationships long after the first touchpoint.
