Standout Features:
- Minimalist editorial layout
- Luxurious, multilayered typography system
- Tactile materials and binding
For COCOdry, a brand of natural hair care products made by and for women, BD Design created a lookbook that is a celebration of modern femininity.
It’s an invitation into the COCOdry lifestyle, realized through sensitive typography and premium tactile choices.
The layout of the lookbook is elegantly sparse, featuring a centered portrait image surrounded by generous white margins. The text elements float above and below the image.
This approach draws its inspiration from high-fashion editorial design, prioritizing a sense of airiness. The ample negative space also reflects COCOdry’s clean-beauty principles of having no excess, just essentials.
You'll see a multilayered typographic system used on the book cover print design. A beautiful gold serif is used for the main logo, paired with a handwritten script in a muted red or mauve serif.
With these fonts, the book feels like part expert, part best friend, and part magazine editor. The inclusion of a handwritten script is particularly effective for building a personal connection.
This is because a 2019 Psychology & Marketing study indicates that handwritten typefaces elicit a perceived human presence that enhances authenticity.
The book is bound with visible brass screw posts. It also features a kraft-gold-toned spine that wraps into the binding.
The paper stock is textured, likely a cotton or uncoated matte, which enhances the physicality of the piece.
This lookbook's production choices are deeply intentional and thoughtful. In a beauty market often filled with visual noise, it’s a great reminder that what you don't show can be as impactful as what you do.
To stand out in a visually crowded market, designers use a clean and spacious design that communicates luxury through minimalism.
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