Standout Features:
- A soothing color palette
- Clean and simple
- Foolproof iconography
DropStat is a service specializing in optimizing nurse staffing at hospitals. The brand launch was a success with the help of BLNKT Agency, whose team developed a holistic healthcare design and branding experience to promote the service.
The app’s simplicity is first portrayed through a sleek logo design. The emblem is straightforward and clean, with an easy-to-read blue logotype and a stylistic touch on the “A” glyph that resembles a minimalist representation of a nurse's trademark tool: a stethoscope. What makes this icon incredible is its adaptability and mobile-friendliness. The sign alone serves as a shortened logo.
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The marketing materials promote the app through clean posters with semi-circular warm-and-cool color gradients and a blue typeface on a white background. There’s also merchandise, like tote bags, with similar iconography, emphasizing the brand’s identity.
