BrandWorks created the ‘N’ monogram of the brandmark as a modern take on the compass arrow, translating into the secondary system through tessellations, taking on a contemporary forest-like form.
The chosen imagery for the brand speaks to the process of planning and embarking on a journey together with a trusted, dedicated, and experienced partner to lead the client in the right direction.
The print design of Due North accurately represents its brand identity. The font is an attractive forest green, well-spaced, and easy to read. Hues of green, soft blue representing the sky, and natural beiges also help complement the imagery, feeding off of Due North’s brand identity.