Australian studio BrandWorks was engaged by Ben Hirons for this corporate branding project to rename and rebrand his marketing and business growth agency. Hirons wanted to move away from the typical, clichéd sales and marketing stock imagery look for his brand, Due North. The concept of Due North embodies the idea behind getting business on the right path, guided by your compass, to head straight and northward to reach growth, success, and profitability.
BrandWorks created the ‘N’ monogram of the brandmark as a modern take on the compass arrow, translating into the secondary system through tessellations, taking on a contemporary forest-like form.
The chosen imagery for the brand speaks to the process of planning and embarking on a journey together with a trusted, dedicated, and experienced partner to lead the client in the right direction.
The print design of Due North accurately represents its brand identity. The font is an attractive forest green, well-spaced, and easy to read. Hues of green, soft blue representing the sky, and natural beiges also help complement the imagery, feeding off of Due North’s brand identity.
The design has a very comforting, natural, yet strong vibe, perfectly representing what the brand values are, and indicative of the fact that the designers used a clear strategy. The contrast used also adds an elegant touch to the print pattern, making the design stand out strikingly.
The print design patterns all complement each other excellently, providing a visually very appealing effect. Space has been utilized effectively, ensuring that the text remains important while at the same time letting the colors speak for themselves.
The print design patterns all complement each other excellently, providing a visually very appealing effect. Space has been utilized effectively, ensuring that the text remains important while at the same time letting the colors speak for themselves.
In all, Due North’s print design is an excellent example of branding done right. It manages to engage the viewer with its color palettes, minimal yet aesthetic design, and all-round elegance. Shapes and spaces have been allocated effectively, and care has been taken to include nature imagery in the design.
Due North is a stunning print design in the Advertising and Professional Services industries.
