Standout Features:
- Vibrant, approachable palette
- Clear trifold structure
- Friendly illustrations
To make psychology more accessible, 3TA Design created an engaging trifold brochure for Estácio de Sá University's Psychology Division. Aimed at a broad community audience, including those unfamiliar with the field, the design seeks to highlight the importance of mental health and clarify psychology's distinct role.
The brochure immediately sets a friendly tone with its vibrant visual language. A dominant, optimistic Lime Green covers significant areas, paired effectively with contrasting white text and other bright accents. This, combined with bold yet approachable Sans-serif typography, makes the material feel inviting rather than clinical.
Information is presented clearly thanks to the well-utilized trifold structure. The layout logically divides content into manageable columns and sections, using distinct, color-differentiated headings and visual breaks. This guides readers smoothly through the material, including the explanation differentiating psychology from related fields.
Enhancing comprehension further is the strategic use of custom illustrations. Rendered in a contemporary, flat style, these friendly graphics and icons appear throughout the brochure, serving to break up text, add visual interest, and simplify potentially abstract psychological concepts for readers of all backgrounds.
From its welcoming color palette and clear structure to its illustrations, this design demystifies psychology for audiences outside the university. Most importantly, it shows how thoughtful brochure print design choices can make complex subjects approachable.
