Standout Features:
- Evocative regional imagery
- Informative QR code integration
- Rich cultural narrative
Explore TNL's tourist guide, crafted with the support of Lalancette Web Marketing, is a well-designed print piece that promotes the unique attractions of Newfoundland and Labrador. What makes this guide so unique is the way it serves not just as a travel planner but as a cultural introduction to the region.
The cover features stunning photographs of the Canadian vistas, including expansive waterways and picturesque landscapes — from the aurora borealis of the northern sky to quaint coastal villages. The image of Labrador Retrievers, which are native to the region, adds a touch of local charm and highlights the area's unique characteristics too.
Then there's the strategic integration of a QR code on the book cover, which I find particularly innovative. By directing users to exploretnl.ca, the QR code provides instant access to additional resources and up-to-date information. This makes trip planning more convenient and efficient for those looking for more resources.
Inside, readers can discover that Newfoundland and Labrador are located on the easternmost edge of a continent — a land of Viking history and breathtaking sunrises. Additionally, the content highlights the region's vibrant arts scene, stunning coastlines, and unique natural phenomena like breaching whales and icebergs.
By combining compelling visuals and a culturally rich narrative, this travel print guide effectively promotes Newfoundland and Labrador. Brands can learn from this approach: a well-designed print piece, when paired with strategic digital tools, can significantly enhance the reader's engagement and make your material as functional as it is beautiful.
