Sense Of Style And Fashion Is Prevalent In Mayfair Brand Print Design
To re-establish Mayfair for the third decade of the XXI century and refresh its reputation, Someone in London came up with a contemporary identity that speaks to people and resident brands in equal measure (Balenciaga, Christian Louboutin and Roland Mouret, to name a few).
Mayfair’s new bespoke wordmark, typography and print design radiate this changed notion of luxury and shopping.
While Mayfair’s previous brand identity was perceived as unattainable and out of reach for many, the new identity benefits from better accessibility to much wider markets.
The excitement and glamour aren’t lost to Mayfair’s current branding, but it’s now according to people’s affinities and aspirations – not their bank account.
Mayfair Introduces Electric Blue As The Signature Color Of Modern-Day Luxury And Elegance
The most striking and noticeable Mayfair print design motif is the vivid electric blue color, reminiscent of a shade used on canvases by the 20th-century art misfit, Yves Klein.
This is a new primary color for the district and the brand. Its origins are particularly interesting – it is a nod to the exact shade of blue Mayfair’s property square has on the Monopoly Board!
The electric blue color is a radical departure from the colors usually associated with luxuries, such as black and gold. This is yet another signifier of the evolving notions of affluence and wealth that permeates Mayfair as well.