Festival Vallenato Print Design Shows How To Make A Dynamic Tri-Color Palette
Festival Vallenato (Festival de la Leyenda Vallenata) is one of the biggest and most important music festivals and cultural events in Colombia. It features contests for the best accordion players and other instruments, as well as competitions in lyrics and best songs. The festival takes place in April of every year.
Sonovista Publicidad agency has produced the Festival Vallenato print design and promotional materials.
Relying on a tricolor palette of red, blue and white, the print deliverables convey an extremely dynamic imagery that denotes the performer’s exaltation, expressiveness and musical craft.
The tricolor’s dynamic shapes convey animated imagery that seems to dance to the tune of the central figure, the accordion player.
By the agency’s own admission, the festival’s print design celebrates the tradition and “exalts talent and culture as undisputed kings.”
This is quite evident in the energetic explosion of colors, the feeling of perpetual movement and the overall feisty atmosphere prevalent on these print design images.