Osmen Print Design Shows How An Editorial Layout With Geometric Typography Can Make A Material Look Contemporary
Since the catalog’s main purpose is to showcase the products in the best possible light, Osmen’s publication adopts an editorial layout with legible typography and a minimal amount of copy.
The pages follow different layout patterns, with the same aim of promoting the benefits and qualities of each piece of furniture. Wide-angle photos of entire furniture sets and closeups showing their details take up the majority of each page.
A very straightforward, contemporary-looking typeface presents the written content within the catalog’s pages. Its geometric character harmonizes with the pages’ layout, even with the furniture’s design.
The main chunks of texts feature fonts on the smaller end of the spectrum to not distract from the principal source of information – the visuals. Despite being there to supplement the images, the text feels like an extension of the design. The font’s main function is to form a holistic, consistent design experience.