Standout Features:
- Ear-pleasing sound design
- Impressive landscapes
- Practically palatable
FryingPan Bacon does a lot more than make great food – they tell a story with each pack of bacon. Behind each tasty morsel is a sustainable process and caring, cruelty-free farms. That's too long of a tale for your typical packaging label, so the company decided on another form of storytelling to elevate their message — a brand anthem video, or a series of them.
An ideal partner for this project, Charter & Co took both the product and its story on a road trip. Traveling from the Chicago suburbs to Aspen, Colorado, C&Co created an airtight plan, assembled their best gear, and traveled West. Both literally and in spirit.
The combination of impressive vistas, somber Old West-inspired guitar strumming, and Charles Bronson-like voice-over transports viewers to the frontier, making them feel every whiff of the bacon sizzling in the wild.
The video truly is "A Cut Above," promoting sustainability, wholesome tastiness, and traditional notes interweaved throughout.
