Standout Features:
- Mondrian-inspired illustrations
- Animated geometric transitions
- Retro colors and shapes
The CU Innovation & Efficiency Awards is a yearly program hosted by the University of Colorado Office of University Controller that recognizes employee excellence. To spice things up, the academy tapped into its own potential, or rather production expertise, to create an exciting promotional video.
The 40-second promo is dressed in that classic retro fashion that features intricate motion graphics. Mondrian-esque visual ensembles take the lead here; colorful shapes, blocks and lines were used to illustrate movement and transition.
These geometric shapes also became foundations for the event’s symbols such as a clock, light bulb, group of employees, and so on. They come in different colors too, so it’s very much in line with the retro aesthetic!
There are minimal text descriptions to keep the audience hooked – save for the event name, details, and some registration instructions which are all necessary content. They are displayed in black-and-white text blocks to separate them from the colorful visuals in the background.
