Vitapod

Standout features:

• Fast-paced rhythm
• Benefit-driven messaging
• Striking visuals for a new technology

Vitapod is a “revolutionary high-performance drink machine” that makes drinks with a series of health benefits. The high-tech product required a striking video design, provided by Paper Crowns agency.

The video is a continuation of sorts of the original Vitapod ad that was half the length of the new one. Exactly 60 seconds long, the Vitapod TV commercial connects the brand’s mission statement of health and wellness with an explosive visual journey.

The video commercial begins with the machine emerging from the dark, with the “Vitapod” name across the screen in a custom, modern font. The font’s color transfers to the surroundings more than once during the video, creating an interesting visual theme that shifts whenever there is a change on the screen.

A series of claps and percussions make up the soundtrack for the video. They’re synchronized to the swaps of messaging and imagery which list all the health benefits that the machine provides to the user.