Welcome to NewActon; a precinct of Canberra, Australia. The area is billed as a modern place to live, work, and play. Trendy restaurants, eye-catching artwork, and innovative design define NewActon. So it’s only fitting that NewActon would have a website that matches its offline personality.
When first visiting the NewActon website, visitors are greeted by a unique design. Playful images serve as a greeting as well as a menu; giving the artwork a function and a purpose above simply “looking good.” Moving the cursor across the images initiates a responsive animation effect as the individual pieces move across each other in a parallax, layered effect. The initial impression the page gives is clean and simple, but the home page has more character than just the illustrations that greet visitors.