EasyMop is a home cleaning solution from Casdan Utilities. It’s a practical option when performing cleaning on various types of floors, such as porcelain, wood, tile, and laminate. It effectively replaces the traditional cloth, bucket, and squeegee.
The website is a one-page design which is quite effectively done and it seems to suit the product and brand well. The UX is pretty basic, with there being limited interaction between the user and the website. But with that said, the colors, copy, and content are compelling enough to ensure that the user reaches the end of the short site. What’s more, the animations used are well-timed, with additional graphics and icons popping into the screen at certain points as you scroll your way down the page.
The color palette is a combination of white, orange and turquoise. It’s a quite a clean combination, which is unsurprising considering the product is a cleaning product. The turquoise is used as a background for the icons, speech bubbles and copy. The orange is consistently used to signify the product, which is quite an effective way of drawing your eye to the mop at specific moments as you scroll through the page.