Eyebuydirect

EyeBuyDirect has a minimalistic website that utilizes full-width content display, one or two columns per block/module, simple type and call to action designs, and strong yet discrete photography. 

Photography is actually a strong element of this website -- no stock images were used, so every photo looks like it was chosen for its exact location. This is extremely helpful for also placing particular copy and buttons in specific places. The perfect image makes those elements easier to read or click on.

The bordered triangles and squares look amazing in the background, which are sometimes solid and sometimes blurred.

The page is very clean and uses high-quality photography. The filters are sticky, which makes it easy for the user to filter results and find the procuct they are looking for faster. Users can also view the details of glasses without even going to the product page.

The size dropdown provides plenty of options, and the "Try On" feature allows users to upload a photo of themselves and see if a frame suits them. The grid is broken up with banners for other sections, which creates more interest. 

It's always a tad risky to buy glasses online, but this site's "Try On" feature helps users make a decision and see if the glasses would fit them. Product detail pages also have plenty of information and sizes.

The fixed product information on the right side's call to action lets users continue to scroll, yet enables them to make a purchase the moment they are ready to buy without having to scroll all the way back up to the top. Their 14 day fit and style guarantee is highlighted, adding additional assurance to the user. The lense selection process is very user friendly, which makes ordering process simple and fast. 

EyeBuyDirect is a clean website design in the E-commerce & Retail and Fashion & Beauty industries.