GCX

Standout Features:

• Explainer video
• Great use of positive space
• Pleasant color palette

GCX asked The Ethical Agency for a rebrand, which included a website redesign. The layout uses plenty of positive space, elevating the visuals and making the typography seamlessly stand out. The colorful yet pleasing typography blends cool colors into occasional gradients, and it has impeccable visibility thanks to the font style choices and capitalized letters.

The homepage welcomes with an explainer video elaborating on the brand’s mission and vision. It's accompanied by a short copy on the left side of the screen.

Another distinctive feature is the service preview. Rather than going deep with tons of textual content, the users pick a category (or a service) and trigger a more compact explanation of that field.