Goolets

Goolets Web Design
Article by Mladen Milosevic
Last Updated: January 07, 2025

Standout features:

  • Asymmetrical layout
  • Animated content loading
  • Restrained palette to let photos provide color

Goolets is a yacht charter service with offices in the US, UK, Singapore, and Australia. Their website is the creation of ENKI, a digital agency from Ljubljana, Slovenia.

A sumptuous photo of a yacht against the ultramarine sea and classy white serif typeface begins the visitor’s experience and takes off to a whole new level once they scroll.

The opening screen slides up and new content appears, separated into asymmetrical boxes. This effect repeats for each subsequent scroll as the visitor advances in their buyer journey.

After scrolling through a well-crafted presentation of the company’s services and benefits, the user journey ends with a page containing a neatly presented list of yachts for rent.

The colorful photos are enough to lend the website its appeal, so the color palette is very restrained and uses only white and navy blue.

The two-level main menu navigation consists of four items only, including a prominent CTA for yacht rental.

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Mladen Milosevic
Mladen Milosevic
Content Specialist
Mladen Milosevic’s passion for all forms of art fuels his ability to create content that seamlessly blends creativity with informative depth. With five years of experience in content creation and copywriting, his close collaboration with a design team as an editor for private school websites in Serbia has sharpened his keen sense for design. His artistic insight is a valuable asset in crafting engaging textual content that captures the essence of various design types. Mladen now channels this expertise into writing insightful articles on logo, print, and packaging designs for DesignRush.
Follow on: LinkedIn Send email: mladen.m@designrush.com