L'atelier BNP Paribas Clean Website Design

The mission of L’Atelier BNP Paribas is to help both the BNP Paribas Group and its clients to adapt to the changes taking place in the digital era and guide their decision-making so that they are able to fully embrace and capitalise on the digital transformation of society and business. 

Unlike the general approach for the nature of this industry and business, L’Atelier BNP Paribas tried lightening up this content-heavy digital resource center by the formula of illustration and iconography. It might not be called innovative in terms of web design, yet it certainly offers a different user experience towards the digital economy audience.

The greatest feature and the most important functionality of this website is the filters. The homepage displays all categories all at once based off of the timeline structure. On the time map, each source is labelled its category, shown in three different formats to indicate its kind — internal linkings, external linkings, or tweets.

Users could then narrow down the categories by selecting the icons on the header, sorted by the time frame, or searching specific topics. The “tag” and “view by order of” functionalities would be discovered when users dig deeper. The mixture of time and map treatment is the key interface to lay out and organize the posts; users can then navigate easily.

L'atelier BNP Paribas is a clean website design in the Banking & Finance industry.