Paris Baguette

Standout features:

• Intro video reel
• Prominent logo
• Mouthwatering “menu” carousel

Paris Baguette, “the neighborhood bakery café” chain where communities come together over expertly crafted baked and brewed goods, has gone over a comprehensive brand redesign. The refined and reimagined approach includes an elevated guest experience through every consumer touchpoint, one of the key ones being their website, courtesy of Push.

Besides enhanced digital and mobile presence, the website’s modern and welcoming layout embodies the nature of the brand and every location.

The colors are bright but never overwhelming. The website’s featured photos are detailed and crisp making visitors crave one of the tasty delights in an instant. Plus, the site is easily navigable whether you’re looking to shop, visit the bakery, or learn more about the company’s mission.

As Push's CEO John Ludwig puts it: "The warm, long-standing relationship between a bakery and its neighbors has somehow been lost along the way. Paris Baguette’s website captures those feelings of welcome and warmth daily; the rebrand is designed to remind people of what they have been missing."